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COURSE INTRODUCTION AND APPLICATION INFORMATION
dlm.ieu.edu.tr
| Course Name | |
| Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
|---|---|---|---|---|---|
| Spring |
| Prerequisites | None | |||||
| Course Language | ||||||
| Course Type | Required | |||||
| Course Level | - | |||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | ||||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | |
| Learning Outcomes | The students who succeeded in this course;
|
| Course Description |
|
| Core Courses | X |
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Managment Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Required Materials |
| 1 | Introduction to Marketing Channels | Related book chapters |
| 2 | Marketing-Distribution Channels: Structure and Functions | Related book chapters |
| 3 | Segmentation for Marketing Channel Design | Related book chapters |
| 4 | Designing Marketing Channels | Related book chapters |
| 5 | Designing Marketing Channels | Related book chapters |
| 6 | Channel Power: Getting It, Using It, Keeping It | Related book chapters |
| 7 | Managing Conflict to Increase Channel Coordination | Related book chapters |
| 8 | Midterm | |
| 9 | Integration Strategies and Strategic Alliances in Distribution Channels | Related book chapters |
| 10 | Retailing, Wholesaling and Franchising | Related book chapters |
| 11 | Electronic Retailing | Related book chapters |
| 12 | Relationship Management in Marketing Channels and Supply Chains | Related book chapters |
| 13 | Project Presentations | |
| 14 | Project Presentations | |
| 15 | - | |
| 16 | - |
| Course Notes/Textbooks | Course notes of the instructor and course book Anne T. Coughlan E. Anderson L.W. Stern, "Marketing Channels", 7e, Pearson Education, 2008, ISBN 0131275550. |
| Suggested Readings/Materials | Ross, D. Frederick, "Distribution: planning and control: managing in the era of supply chain management", 2nd Ed., Boston: Kluwer Academic Publishers, ISBN 140207686x.\n\n• Taylor, David H., "Global cases in logistics and supply chain management", London: Thomson Learning, ISBN 1861523955.\n\n• Rushton A., Oxley J. and Croucher P, “Handbook of logistics and distribution management”, UK: The Institute of Logistics and Transport, ISBN 0 7494 3365.\n\n• Rabolt N., Judy M., “Concepts and Cases in Retail and Merchandise Management”, NY: Fairchild Books, ISBN: 978 1 56367 600 0.\n\n• Harvard Business Cases (http://hbsp.harvard.edu/product/cases)\n |
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation | ||
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | 4 | 20 |
| Presentation / Jury | ||
| Project | 1 | 25 |
| Seminar / Workshop | ||
| Oral Exam | ||
| Midterm | 1 | 25 |
| Final Exam | 1 | 30 |
| Total |
| Weighting of Semester Activities on the Final Grade | 70 | |
| Weighting of End-of-Semester Activities on the Final Grade | 30 | |
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Course Hours (Including exam week: 16 x total hours) | 16 | 3 | 48 |
| Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
| Study Hours Out of Class | 15 | 3 | |
| Field Work | |||
| Quizzes / Studio Critiques | |||
| Portfolio | |||
| Homework / Assignments | 4 | 2 | |
| Presentation / Jury | |||
| Project | 1 | 15 | |
| Seminar / Workshop | |||
| Oral Exam | |||
| Midterms | 1 | 7 | |
| Final Exams | 1 | 25 | |
| Total | 148 |
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
| # | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
| 1 | Be able to analyze complex problems and bring a multidimensional perspective to problems by creating a synthesis of ideas with the practical education they are taking in the field of logistics and supply chain and realize the improvable areas by the help of their independent thinking abilities and have the ability to provide opportunities with innovative processes | X | ||||
| 2 | Know the sector well by working in projects together with industry partners to solve real life problems and to support social responsibility activities and be able to identify and solve the problems with the help of their experience in project management and teamwork | X | ||||
| 3 | Be able to find creative solutions to the problems they face in the academic or professional areas while considering the goals and the constraints in logistics and supply chain operations with the help of their interdisciplinary education | X | ||||
| 4 | Be able to take place in the sector related communications networks, follow up the changes and improve themselves accordingly when necessary in order to keep their personal and professional competencies within their business sector | X | ||||
| 5 | Have information about the sector related market leaders, professional organizations and their positions in the sector | X | ||||
| 6 | Be able to use the current and widely used software, information and communication technologies in the fields of logistics management and supply chain and identify the strengths and weaknesses of these | X | ||||
| 7 | Be able to prevent the problems that may evoke from communication issues of the groups they take part in by taking proactive decisions | X | ||||
| 8 | Be able to foresee the unexpected problems and uncertainties in the processes and manage these with flexible, effective and quick solutions; | X | ||||
| 9 | Have the necessary skills to understand the coordination mechanisms and undertake part in the integration between the departments and members of the supply chain; | X | ||||
| 10 | Be able to analyze the logistics and supply chain management processes using management science perspective and analytical approaches, analyze relevant concepts and ideas with scientific methods, interpret and evaluate the data | X | ||||
| 11 | Be able to use the theoretical methods related to design, planning and decisionmaking within the scope of logistics activities in the application areas | X | ||||
| 12 | Be able to interpret and evaluate the classical and contemporary theories in the field of logistics and supply chain considering the developments, changes and trends in the sector | X | ||||
| 13 | To be able to speak a second foreign at a medium level of fluency efficiently | X | ||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest